Winter Rental Makes its Debut
Point Pleasant Beach, NJ (January 30, 2012) –The Jersey Shore’s upstart beer company, East Coast Beer Co., will participate once again in the Annual International Great Beer Expo, but this year they will not only share their flagship beer, Beach Haus® Classic American Pilsner, but they will also show off their latest brew, Beach Haus® Winter Rental. The event, a beer tasting extravaganza with some of the best American and International breweries, will be held on Saturday, February 4th at the Meadowlands Exposition Center in Secaucus, New Jersey.
The Great Beer Expo will host more than 50 breweries from Japan, Germany, France, Belgium, Italy, Ireland, Mexico, Austria, Nicaragua, Thailand, Poland, New Zealand, Indonesia, Sweden, China, and more. Each of these countries will provide samples of their country’s proudest brewing achievement, and so will East Coast Beer Co.
“Last year’s event went really well for us,” said John ‘Merk’ Merklin. “It was a great opportunity for us to meet some industry folks, as well as our fans, and talk about what we love – beer.”
“This year, we are in an even better position,” added Brian Ciriaco. “Beach Haus® Classic American Pilsner has been on the market over a year now and we launched Beach Haus® Winter Rental, our seasonal black lager, a few months ago and we are getting ready to launch yet another beer. We are definitely excited to share our news and beer with fellow beer enthusiasts.”
East Coast Beer Co. will be debuting their second brew, launched in October of 2011, Beach Haus® Winter Rental. This seasonal lager was inspired by the German Schwarzbier – a hearty, yet soft and elegant brew that brings comfort to the late fall and winter months, and is a darker beer with roasted malts and a hint of chocolate. Less hoppy than its predecessor Beach Haus® Classic American Pilsner, Winter Rental is yet another full-flavored, accessible style to add to the East Coast Beer Co. selection.
Their flagship beer, Beach Haus® Classic American Pilsner, will also be available for tasting at the event. This particular brew, which has spurred the creation of not only Beach Haus® Winter Rental, but a third beer to be announced soon, is a refreshing classic american pilsner that is reminiscent of the old German-American style of brewing. The full-flavored, pre-prohibition style Pilsner uses all-American ingredients, including Mt. Hood Hops, and is brewed to perfection reflecting a unique taste and style of the Jersey Shore.
Tickets for the event are $40 purchased online, in advance of the event, and $55 at the door; however, they are limited and selling quickly according to their website, www.greatbeerexpo.com/meadowlands. They are even selling $10 tickets for designated drivers, encouraging all their guests to be safe and not drink and drive.
The event is also a sponsor of the Beer for Brains Foundation, which is a national, nonprofit organization of craft-beer lovers, distributors and brewers who are committed to raising public awareness about brain cancer, engendering compassion for its victims and helping fund groundbreaking research leading to a cure. The money raised goes to support the development of cutting-edge brain cancer research and treatment options at the new Barrow Brain Tumor Research Center (BBTRC), in Phoenix, AZ.
For more information about East Coast Beer Co., Beach Haus® Classic American Pilsner, or Beach Haus® Winter Rental, visit www.beachhausbeer.com.
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About East Coast Beer Co. – Established in 2007, the Point Pleasant Beach, New Jersey-based East Coast Beer Co. (ECBC) was founded by passionate individuals with a belief that the great American traditions of creativity, diversity, and accessibility apply equally to building a great beer company. Led by two long-time friends, John Merklin and Brian Ciriaco, East Coast Beer Co.’s first beer, Beach Haus® Classic American Pilsner (CAP) which was crafted to pay homage to those early German-American brewers and the CAP style they created. The company continues to explore and fuel their love of craft beer by cultivating and developing new brews, as evidenced by the launch of their second beer – Beach Haus® Winter Rental a darker seasonal lager with roasted malts and a hint of chocolate. Over the next couple of years, beer enthusiasts and novices alike will continue to see a number of original beer creations that are as easy to enjoy and appreciate as the rest of the East Coast Beer Co. brews. For more information on ECBC, Beach Haus® Classic American Pilsner, or Beach Haus® Winter Rental visit www.beachhausbeer.com.





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