For Immediate Release
Media Contact:
Katrina Foster or Jody Welsh
KKPR Marketing & Public Relations
v. 570.296.2333
e. Katrina@kkmpr.com ; Jody@kkmpr.com
East Coast Beer Co. Accepts the Challenge for the Third Year
Beach Haus® will Bike to Create a World Free of MS May 19th & 20th
Point Pleasant Beach, NJ (May 9, 2012) – For the third year in a row, creators of the Beach Haus® beer brands, John Merklin and Brian Ciriaco will assemble a team of cyclists to help raise money to find a cure for MS for the Coast the Coast Bike MS ride. This year the two-day event takes place on May 19th and May 20th and encourages cyclists to accept the challenge to help the organization, and its sponsors, create a world free of MS. Team Beach Haus® will ride alongside 1,600 other cyclists along the Jersey Shore with the hopes of raising more money this year than years past.
“Since we started our business, this is an event that we try never to miss,” said Merklin. “It’s something that we truly enjoy doing – being outdoors and cycling along the Jersey Shore for a cause that affects so many that we hope to help.”
“And we are always looking for new people to join us on our ride,” added Ciriaco. “Last year we raised over $3000, and it’s our goal to surpass that amount with this year’s effort.”
To join the Beach Haus® Team or to support our team with a donation, click on the Bike MS link on the BeachHausBeer.com homepage and help John and Brian contribute to the MS Society’s efforts to find a cure for MS.
This year marks the 21st year for the Coast the Coast Bike MS Ride. There are several ride lengths available to accommodate the casual cyclist to the person looking for a challenge, and depending on the ride choice, cyclists can enjoy coastal views, seaside towns, historic sites, the Pine Barrens and Cape May. Whatever ride chosen, the Coast the Coast offers complete support with meals, fully stocked rest stops every 10-12 miles, medical and mechanical support, SAG vehicles, police and motorcycle assistance, shuttle buses back to the start lines and more.
East Coast Beer Co. will have a sponsor table after the race where they will showcase their flagship brew, Beach Haus® Classic American Pilsner. Beach Haus® Classic American Pilsner, which spurred the creation of not only Beach Haus® Winter Rental, but a third beer to be announced soon, is a refreshing classic american pilsner that is reminiscent of the old German-American style of brewing. The full-flavored, pre-prohibition style Pilsner uses all-American ingredients, including Mt. Hood Hops, and is brewed to perfection reflecting a unique taste and style of the Jersey Shore.
In addition to the Classic American Pilsner, Beach Haus® has two other beers in its brand stable, including their Beach Haus® Winter Rental which launched in October of 2011. It is a seasonal lager that was inspired by the German Schwarzbier – a hearty, yet soft and elegant brew that brings comfort to the late fall and winter months, and is a darker beer with roasted malts and a hint of chocolate.
Their most recent release is Kick Back Ale, an American Amber Ale that will interest fans of the American pale ale, but offer more body, caramel richness and a balance more towards malt than hops.
To join the Beach Haus® Team, send an email to info@beachausbeer.com and help John and Brian aid the cause to find a cure for MS.
For more information about East Coast Beer Co., Beach Haus® Classic American Pilsner, Beach Haus® Winter Rental, or Beach Haus® Kick Back Ale, visit www.beachhausbeer.com.
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About East Coast Beer Co. – Established in 2007, the Point Pleasant Beach, New Jersey-based East Coast Beer Co. (ECBC) was founded by passionate individuals with a belief that the great American traditions of creativity, diversity, and accessibility apply equally to building a great beer company. Led by two long-time friends, John Merklin and Brian Ciriaco, East Coast Beer Co.’s first beer, Beach Haus®, is a Classic American Pilsner (CAP) which was crafted to pay homage to those early German-American brewers and the CAP style they created. The company continues to explore and fuel their love of craft beer by cultivating and developing new brews, as evidenced by the launch of their second and third beers – Winter Rental, a dark, seasonal lager with roasted malts and a hint of chocolate, and Kick Back Ale, an American amber ale with a pleasing hop aroma, caramel rich body and a refreshingly balanced finish. Over the next couple of years, beer enthusiasts and novices alike will continue to see a number of original beer creations that are as easy to enjoy and appreciate as the rest of the East Coast Beer Co brews. For more information on ECBC or Beach Haus® beers, please visit www.beachhausbeer.com.





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